HSUHK X Relife – Marketing Plan Competition 2020
Department of Marketing
Wu Jieh Yee Centre for Innovation and Entrepreneurship
The Hang Seng University of Hong Kong
The HSUHK X Relife Group– Marketing Plan Competition is an experiential learning activity jointly organised by the Department of Marketing and Wu Jieh Yee Centre for Innovation and Entrepreneurship (WUCIE) of HSUHK, with sponsorship from Relife Group. It aims to nurture HSUHK students’ creativity, turn their ideas into a strategic marketing plan and enable them to gain practical experience.
Participants act as marketing consultants to advise Relife Group on how to market their new product “Relife Super Alkaline Water” (八川氫氧離子液) to potential customer groups. Each team of participants needs to develop a strategic marketing plan using their knowledge and creativity. The plan should cover customer and market analysis, brand building strategy, sales and promotion strategy either targeted at B to C or B to B and the marketing program execution details. Participants are strongly encouraged to incorporate IT elements into the plan and market the product through virtual communities and social networks.
The winning teams will receive the following awards:
- Champion: HK$32,000 & Relife Group Mentorship Programme
- 1st Runner-up: HK$20,000 & Relife Group Mentorship Programme
- 2nd Runner-up: HK$12,000
- Merit (2 awards): HK$8,000/each
- The HSUHK X Relife – Marketing Plan Competition is open to all HSUHK students. Participants shall form a marketing team of not more than 4 members. Cross-disciplinary teams are particularly welcome.
- Each participant shall enrol in one team only.
Interested students shall attend a briefing on 30 June 2020 (Tuesday) to meet the management of Relife Group in person. More details of the competition will be provided at the briefing. To register for the competition, students need to complete the online application form and submit their CV on or before 24 June 2020 (Wednesday). Each registered team is required to submit strategic marketing plan and promotional materials by 27 July 2020 (Monday). Late submissions will only be considered on a discretionary basis.
A start up fund of HKD1,000 will be awarded to each team upon successful registration for the development of the strategic marketing plan and promotional materials.
Normally up to 6 teams will be shortlisted for presenting their strategic marketing plans to a panel of judges. Results will be announced by 7 August 2020 (Friday) and will be posted on the websites of the Department of Marketing and WUCIE. The shortlisted teams will be notified via email.
A PowerPoint file for the strategic marketing plan presentation shall be submitted to the Department of Marketing on or before 11 August 2020 (Tuesday). All shortlisted teams will present their strategic marketing plan to the management of Relife Group on 14 August 2020 (Friday). They need to demonstrate their strategic marketing plan that is able to reach the marketing goal for reaching the target customer groups and successfully promoting the Relife Super Alkaline Water.
Each presentation will last for 10 minutes with another 10 minutes for questions and answers. All members of the shortlisted teams are required to attend the presentation.
The winning teams will be selected on the same day.