Ms Kwok is the Honourary Consultant of the Wu Jieh Yee Centre for Innovation and Entrepreneurship, the Hang Seng University of Hong Kong (HSUHK). She is a seasoned professional in the marketing, corporation communications, and training fields with experience of more than 30 years. Ms Kwok has had substantial experience in training and consultancy and has served as the Director of Executive Development Centre of HSUHK and Director of Society Relations of CFA Institute. Prior to that, she held senior positions in local and multinational firms and initiated many successful brand & image building, marketing and corporate communications programmes for various organisations, including Edelman PR, Kodak, ABB Asea Brown Boveri, HK School of Motoring, HK Exporters’ Association, Esquel etc. She has been part-time lecturers for 10 years on various executive programmes covering crisis management, marketing communications, consumer behaviour and branding. She is an active blogger for CTgoodjobs.com, contributing particularly on career development advice and being frequently interviewed by local media on career and HR advice.